![]() Introducing new Kaspersky offerings: from standard to premium In order to respond to these developing challenges and needs, Kaspersky has reimagined its consumer protection “beyond AV” and laid out its new approach and evolutionary vision for the upcoming years. It is therefore important for users to have the answers to all possible scenarios, so they can carry on living their digital lives with confidence – whether it’s ‘farming gold’ in their favorite MMORPG, introducing kids to their first tablet, arranging a video call for senior members of the family or simply looking to explore and try the next big thing like building a smart home or taking a tour of the ‘metaverse’. There are also new types of threat continuing to emerge: from advanced stealers targeting the accounts of popular online gaming platforms or cryptowallets, to stalkerware that enables a perpetrator to secretly spy on another person’s private life via a mobile device. Kaspersky detection systems discovered an average of 380,000 new malicious files per day in 2021, reflecting a growth of 20,000 files per day compared to 2020. It also introduces a variety of features covering each category of contemporary consumer protection: security, privacy, performance and identity. ![]() The reinvented product line brings an enhanced user interface and experience across multiple platforms. Kaspersky’s new, simplified consumer solutions portfolio, which was launched last year and is available on a subscription basis. Global cybersecurity titan Kaspersky believes its new consumer product portfolio entitled ‘beyond AV’ gives users the robust security offering that they need to counteract the complex and nuanced nature of cyberattacks in the new digital economy.
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